Project in Focus
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4k Daily Sessions · 100k+ Students
Attendance improved by ~20%pts
Average Watch Time increased by ~33%pts
Achieved 0 to ₹100cr revenue in year one
Requires a larger screen to view *
Project in Focus
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Scaled BYJU'S Classes from 0 to 100K+ students, ₹ 100 Cr revenue in year one.
Boosted Average watch time by ~33% pts and Attendance by ~20% pts from the pilot stage.
Built a 4-product ecosystem from zero to one, supporting 4,000 daily classes.
Led end-to-end design strategy & execution through the pandemic's high-pressure demands.
Scaled BYJU'S Classes from 0 to 100K+ students, ₹ 100 Cr revenue in year one.
Boosted Average watch time by ~33% pts and Attendance by ~20% pts from the pilot stage.
Built a 4-product ecosystem from zero to one, supporting 4,000 daily classes.
Led end-to-end design strategy & execution through the pandemic's high-pressure demands.
Reflects Ownership & Original Thinking
Project in Focus
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4k Daily Sessions · 100k+ Students
Attendance improved by ~20%pts
Average Watch Time increased by ~33%pts
Achieved 0 to ₹100cr revenue in year one
Requires a larger screen to view *
Project in Focus
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design from 0 to 1 for the World’s Largest Remote Tuition Platform
4 Products · 4K Daily Sessions · 100K+ Students
Many Stakeholders, Complex Ecosystem, One Platform
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before and After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A Flow Designed Backwards From the Customer's Intrinsic Motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded ‘play’ to design meaningful product solutions.
Root of the Problem
Students' willingness to participate was the bottleneck.
6 Core Design Directions Derived from ‘PLAY’
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Scaled BYJU'S Classes from 0 to 100K+ students, ₹ 100 Cr revenue in year one.
Boosted Average watch time by ~33% pts and Attendance by ~20% pts from the pilot stage.
Built a 4-product ecosystem from zero to one, supporting 4,000 daily classes.
Led end-to-end design strategy & execution through the pandemic's high-pressure demands.
Reflects Ownership & Original Thinking
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Atom
A behaviour-building app based on the book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Admin
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Atom
A behaviour-building app based on the book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Admin
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Atom
A behaviour-building app based on the book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Admin
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Atom
A behaviour-building app based on the book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Admin
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Find Impact Metrics Inside
Atom
A Behaviour-building App Based on the Book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Administrators
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Atom
A Behaviour-building App Based on the Book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Administrators
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Atom
A Behaviour-building App Based on the Book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Administrators
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Atom
A Behaviour-building App Based on the Book Atomic Habits
Level-Based Habit Building, Integrated Into Onboarding From Day One
Boosting Productivity Through Gamification
Addressed Low Consultant Motivation and Poor Dashboard Engagement by Replacing Offline Workflows
Redesigned the Licious App: Elevating the Buying Experience
Designed a Product Vision That Balanced Traditional Buying Cues With Pricing Clarity, Trust, and Discoverability
An AI Screening Tool for Diagnosing Complex Diseases
We Turned Algorithms Into a Preventive Health Brand Trusted by Doctors and Early Adopters
Redesigned India’s Leading Holiday-Planning Product for Better Conversions
Three-Way Marketplace
A Complex Multi-Product Ecosystem
Led Research and Design for the B2B Product Experience
A 0-to-1 Product Journey for a B2B Business Connecting Local Suppliers With Travel Agents
Session Management Dashboard for Administrators
Reduced Session Creation Time From 7 Days to 1 Day
Increased Tutor Utilisation by ~60%
Find Impact Metrics Inside
Beyond Work
I Tinker With AI
I Tinker With AI
Here are three interaction design projects where I explored a few concepts.
From Prompt to Product
From Prompt to Product
I Tinker With AI
Here are three interaction design projects where I explored a few concepts.
From Prompt to Product
From Prompt to Product
My craft began with formal training in visual communication and motion design, rooted in storytelling.
Motion Design & Storytelling
My craft began with formal training in visual communication and motion design, rooted in storytelling.
Craft, Taste & Storytelling
My craft began with formal training in visual communication and motion design, rooted in storytelling.
Motion Design & Storytelling
My craft began with formal training in visual communication and motion design, rooted in storytelling.
Craft, Taste & Storytelling
Motion Design & Storytelling
Building for startups rewired how I think about ownership
It taught me to value speed and frugality, while my multidisciplinary design training keeps my thinking fresh and my craft sharp. I don't stop at output. I own the outcome.
Building for startups rewired how I think about ownership
