World's Largest Synchronous Tuition Product
World's Largest Synchronous Tuition Product
BYJU’S Classes
BYJU’S
Classes:
BYJU’S Classes
100K+ Students.
100s of Teachers
4 Product Eco-system with 4k+ Daily Sessions.
100K+ Students.
100s of Teachers
4 Product Eco-system with 4k+ Daily Sessions.
100K+ Students.
100s of Teachers
4 Product Eco-system with 4k+ Daily Sessions.
THE CONTEXT
2020: COVID broke the education model overnight.
Facing a wartime crisis with zero lead time, BYJU'S mobilised a core team to bridge the gap. Corporate tools weren't built for students. We filled the void by building a bespoke digital infrastructure from scratch, tailored specifically for the front lines of education.
AN INNOVATIVE NEW PRODUCT IDEA
Live sessions & doubt solving with two -teacher model
Classes by India's top teachers with computer visualisations and animations.
Supported by live mentors in the classroom
assessments through homework and quizzes.
Personalised extra classes for revision
Mock-tests & regular feedback
THE SERVICE ECO-SYSTEM
Interconnected Legacy Architecture & Complex Ecosystems.
BYJU’S was built on self-paced mastery. 2020 demanded a pivot to live, immersive education. We rose to the challenge, scaling a new model within the larger ecosystem at record speed.
4 PRODUCTS
Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
The Approach:
Customer backward thinking
The objective was to increase attendance and average watch time (lead metrics) to improve learning outcomes and customer satisfaction (lag metrics), measured through referrals.
While the customer aims for high exam scores and the business seeks retention and growth, low student engagement remained a barrier. To bridge this gap, we reimagined our solution through the lens of 'PLAY', which became our core design outcome we watched out for.
How they translated into product features
Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Recognition: Rewards and badges to encourage positive behaviours through playful gamification.
Relationships: Voluntary peer connections beyond the classroom to build stronger bonds and improve learning outcomes.
Learning: Tools like interactive whiteboards, digital study groups, and productivity features to support deeper learning.
Competence: Support for skill development, peer mentoring, feedback loops, and digital well-being to build confidence and self-awareness.
Ease of Use: An intuitive, engaging interface designed to focus users(children) on their goals and make learning time-efficient.
Behavioral-driven design philosophy
Classes Neo
(for students)
Live classes interface
Dashboard & study materials
Quizzes and assignments
Online practice sessions & exams
A robust, chat-based Class Forum served as a log of important in-class notifications. Its features increased engagement and fostered fun peer interactions.
AI Digital Companion
Student product (Mobile App)
More design efforts
The product aimed to drive participation and social interaction to strengthen user retention
AI Companion for students
Key interface highlights:
Tutor and Admin platforms
Better filtering & sorting mechanisms
Tutor management automation
Ticketing system and alerts with priorities
Information Architecture Tutor Dashbaord (Macro)
Tutor Product (Live Sessions)
To manage live-session complexity, we moved beyond the UI to create an orchestration layer. By consolidating multiple tasks into one view and establishing strict system protocols, we ensured tutors deliver flawless performances under pressure.
The Team Composition
(25+ members, 4 products)
Please switch to the desktop site to continue this session.
THE CONTEXT
THE CONTEXT
2020: COVID broke the education model overnight.
Facing a wartime crisis with zero lead time, BYJU'S mobilised a core team to bridge the gap. Corporate tools weren't built for students. We filled the void by building a bespoke digital infrastructure from scratch, tailored specifically for the front lines of education.
AN INNOVATIVE NEW PRODUCT IDEA
Live sessions & doubt solving with two -teacher model
Classes by India's top teachers with computer visualisations and animations.
Supported by live mentors in the classroom
assessments through homework and quizzes.
Personalised extra classes for revision
Mock-tests & regular feedback
THE SERVICE ECO-SYSTEM
THE SERVICE ECO-SYSTEM
Interconnected Legacy Architecture & Complex Ecosystems.
BYJU’S was built on self-paced mastery. 2020 demanded a pivot to live, immersive education. We rose to the challenge, scaling a new model within the larger ecosystem at record speed.
4 PRODUCTS
4 PRODUCTS
Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
The Approach:
Customer backward thinking
While the customer aims for high exam scores and the business seeks retention and growth, low student engagement remained a barrier. To bridge this gap, we reimagined our solution through the lens of 'PLAY.'
Few samples of how it traslated into design.:
Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Recognition: Rewards and badges to encourage positive behaviours through playful gamification.
Relationships: Voluntary peer connections beyond the classroom to build stronger bonds and improve learning outcomes.
Learning: Tools like interactive whiteboards, digital study groups, and productivity features to support deeper learning.
Competence: Support for skill development, peer mentoring, feedback loops, and digital well-being to build confidence and self-awareness.
Ease of Use: An intuitive, engaging interface designed to focus users(children) on their goals and make learning time-efficient.
Behavioral-driven design philosophy
There’s more to this story. Switch to desktop to see more.
Classes Neo
(for students)
Live classes interface
Dashboard & study materials
Quizzes and assignments
Online practice sessions & exams
AI Digital Companion
The product aimed to drive participation and social interaction to strengthen user retention
The product aimed to drive participation and social interaction to strengthen user retention
AI Companion for students
AI Companion for students
A robust, chat-based Class Forum served as a log of important in-class notifications. Its features increased engagement and fostered fun peer interactions.