Dhaneesh Jameson

Portfolio

Handpicked Design Projects.

12+ Years, 5+ Consumer Brands.

The Product in Focus.

Explore This

Led 0-1 Design for the World’s Largest Remote Tuition Platform.
4 Products · 4k Daily Sessions · 100k+ Students
Many Stakeholders. Complex Ecosystem. One Platform.
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before & After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
Root of the problem
Students' willingness to participate was the bottleneck
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use

e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led 0-1 Design for the World’s Largest Remote Tuition Platform.
4 Products · 4k Daily Sessions · 100k+ Students
Many Stakeholders. Complex Ecosystem. One Platform.
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before & After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
Root of the problem
Students' willingness to participate was the bottleneck
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use

e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led 0-1 Design for the World’s Largest Remote Tuition Platform.
4 Products · 4k Daily Sessions · 100k+ Students
Many Stakeholders. Complex Ecosystem. One Platform.
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before & After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
Root of the problem
Students' willingness to participate was the bottleneck
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use

e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led 0-1 Design for the World’s Largest Remote Tuition Platform.
4 Products · 4k Daily Sessions · 100k+ Students
Many Stakeholders. Complex Ecosystem. One Platform.
Four Products
Student Experience Suite
Educator Control Centre
Centralised Admin Console
Proprietary CMS
Before & After Impact
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
Root of the problem
Students' willingness to participate was the bottleneck
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use

e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.

Scaled BYJU'S Classes from 0 to 100K+ students, ₹100Cr revenue in year one.
Boosted Average watch time by ~33%↑, and Attendance by ~20%↑ from the pilot stage.
Built a 4-product ecosystem from zero to one, supporting 4,000 daily classes.
Led end-to-end design strategy & execution through the pandemic's high-pressure demands.

Explore This

The Product in Focus.

If I had to pick just one, this is it.

Director of Product Design (Synchronous Products), BYJU'S (2020-23)

Explore This

Led Design for the World’s Largest Remote Tuition Platform.

Scaled BYJU'S Classes from 0 to 100K+ students, ₹100Cr revenue in year one.
Boosted Average watch time by ~33%↑, and Attendance by ~20%↑ from the pilot stage.
Built a 4-product ecosystem from zero to one, supporting 4,000 daily classes.
Led end-to-end design strategy & execution through the pandemic's high-pressure demands.

Redesigned India’s Leading Holiday Planning for Better Conversions.

3-way Marketplace Ecosystem,
Many Products.
Redesigned Licious App: Elevating the Buying Experience.

Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.

Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Atom
A behaviour-building app based on the book Atomic Habits.

Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.

0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.

Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation
by ~60% ↑
Boosting Productivity via Gamification.

Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
Redesigned India’s Leading Holiday Planning for Better Conversions.

3-way Marketplace Ecosystem,
Many Products.
Redesigned Licious App: Elevating the Buying Experience.

Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.

Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Atom
A behaviour-building app based on the book Atomic Habits.

Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.

0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.

Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation
by ~60% ↑
Boosting Productivity via Gamification.

Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
Redesigned India’s Leading Holiday Planning for Better Conversions.

3-way Marketplace Ecosystem,
Many Products.
Redesigned Licious App: Elevating the Buying Experience.

Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.

Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Atom
A behaviour-building app based on the book Atomic Habits.

Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.

0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.

Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation
by ~60% ↑
Boosting Productivity via Gamification.

Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
Redesigned India’s Leading Holiday Planning for Better Conversions.

3-way Marketplace Ecosystem,
Many Products.
Redesigned Licious App: Elevating the Buying Experience.

Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.

Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Atom
A behaviour-building app based on the book Atomic Habits.

Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.

0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.

Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation
by ~60% ↑
Boosting Productivity via Gamification.

Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.

See Case Studies

Other Products I've Designed.

See Case Studies

Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem,
Many Products.
Atom
A behaviour-building app based on the book Atomic Habits.
Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.
Improved session creation TAT
from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification.
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem,
Many Products.
Atom
A behaviour-building app based on the book Atomic Habits.
Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.
Improved session creation TAT
from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification.
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem,
Many Products.
Atom
A behaviour-building app based on the book Atomic Habits.
Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.
Improved session creation TAT
from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification.
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
An AI Screening Tool for Diagnosing Complex Disease.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem,
Many Products.
Atom
A behaviour-building app based on the book Atomic Habits.
Level-based habit building, built into onboarding from day one.
Led Research and Design for the B2B Product Experience.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Session Management
Dashbaord for Admin.
Improved session creation TAT
from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification.
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.

WHAT ELSE I DO

I Tinker with AI.

I use AI for research, synthesis, generative work and automation, like most people now. I test new tools as soon as they seem to matter, not chasing every release, but not sitting back either. I tinker with it constantly, pulling it apart to see how far it goes. It's become a knowledge partner, one that amplifies my thinking.

I test new tools as soon as they seem to matter, not chasing every release, but not sitting back either. I tinker with it constantly, pulling it apart to see how far it goes. It's become a knowledge partner, one that amplifies my thinking.

Products made with AI

Digital Game

Data Visualiser

Productivity App

Visual Design & Storytelling.

My craft is built on visual design and narrative storytelling, shaped by the technology of the time. Every project I take on runs on the same instinct: explore, experiment, create something original, and push the work further than where it started.

notable awards

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I write.

Go To Blog

Building for startups rewired how I think about ownership. I don't stop at output; I own the outcome.

It also gave me speed and frugality as instincts, and my multi-disciplinary design training keeps the thinking original and my craft sharp.

Building for startups rewired how I think about ownership. I don't stop at output; I own the outcome.

It also gave me speed and frugality as instincts, and my multi-disciplinary design training keeps the thinking original and my craft sharp.

See Case Studies

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Go To Gallery

Visual Design & Storytelling.

Narrative storytelling is where I've built my craft as a designer. Every project I've taken on is proof of the same instinct: explore, experiment, create something original, and push the craft further.

notable awards