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Mapping Product Stages and Maturity

(It is a personal perspective, still a work in progress)

Mapping Product Stages and Maturity

(It is a personal perspective, still a work in progress)

This isn’t a rigid, step-by-step ladder of progression. The real question is, is the organisation ready for what comes next?

This isn’t a rigid, step-by-step ladder of progression. The real question is, is the organisation ready for what comes next?


I believe every organisation operates across levels to some extent. For leaders, the question isn’t just about building higher, it’s about ensuring the foundation beneath is strong enough. Which level is your non-negotiable priority today for its sustainability? That choice ultimately defines its maturity.

I believe every organisation operates across levels to some extent. For leaders, the question isn’t just about building higher, it’s about ensuring the foundation beneath is strong enough. Which level is your non-negotiable priority today for its sustainability? That choice ultimately defines its maturity.


Many companies have progressed beyond financial goals, reaching a philosophical and philanthropic level that looks beyond sustainability to serving humanity.

Many companies have progressed beyond financial goals, reaching a philosophical and philanthropic level that looks beyond sustainability to serving humanity.

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VALUES

VALUES

CHARACTERESTICS

CHARACTERESTICS

(vi)

(vi)

RADICAL- Doing the right things to go beyond business and user satisfaction in service to humanity

Beyond dimensions/ Beyond limits/ Conscious/ Responsible/ Mindful of potential impact Honest/ Moral/ Radical/ Transparent to empower users/ For everyone/ Diverse / Universal Accessibility (Design for All)

(v)

(v)

(v)

SCALE-Steps taken to do things right, realising the larger vision and inspiring users and competitors alike.

Purpose-driven/Long-lasting/ Sustainable/ Environment-friendly/ Innovative/ Inspiring Unobtrusive/ Humble/ Minimal/ Evolves/ No gimmick/ Inclusion (Equitable Experience)

Purpose-driven/Long-lasting/ Sustainable/ Environment-friendly/ Innovative/ Inspiring Unobtrusive/ Humble/ Minimal/ Evolves/ No gimmick/ Inclusion (Equitable Experience)

(iv)

(iv)

(iv)

DELIGHT(That extra sprinkle to please) measures taken to drive higher adoption and to make it the most lovable.

DELIGHT(That extra sprinkle to please) measures taken to drive higher adoption and to make it the most lovable.

Thorough down to the last detail/ Critical/ Diligent/ Delightful Aesthetic/ Lovable/ Emotional/ Engaging

Thorough down to the last detail/ Critical/ Diligent/ Delightful Aesthetic/ Lovable/ Emotional/ Engaging

(iii)

(iii)

VALIDATION(ROI)- Focuses on initiatives that enhance economic value, and long term sustainability and enables growth.

Help people trust a system/ Confidence in decisions / Economic or Social viability/ Retention / Risk taking/ Favours long term

(ii)

(ii)

VALUE (Solution)focuses on actions that help users accomplish their goals effortlessly while delivering on the brand’s promise.

Desirable(value)/ Task completion/ Practical/ Useful/ Mindful of systems/ Easy navigation/ Usability(Functional and practical accessibility)

(i)

(i)

CLARITY(Communication) Efforts to make every touchpoint of the product/service easily understandable and relatable.

Understandable/ Self-explanatory/ Comprehension/ Relevant/ Clarity in communication/ Tone/ personality/ Recognition/ Learning/ Informational/ Compliance (Baseline Accessibility)