Evidence of My Craft
The Work That Moved Things Forward.
The Work That Moved Things Forward.
Domain-Agnostic
Ed.Tech
TravelTech
HealthTech
E-commerce.
Wellness.
Domain-Agnostic
Ed.Tech
TravelTech
HealthTech
E-commerce.
Wellness.
Co-founded
01
Healthcare Startup
Designed products for
5+
Consumer Brands
Seasoned through
0-1-10
Product Journeys
12+ years in product and design, built on one belief: winning products come from the systems beneath the surface, not the surface itself. Customer obsession, behavioural design, and first-principles thinking keep my solutions original, not derivative.
12+ years in product and design, built on one belief: winning products come from the systems beneath the surface, not the surface itself. Customer obsession, behavioural design, and first-principles thinking keep my solutions original, not derivative.
If I had to pick just one, this is it.
Director of Product Design (Synchronous Products), BYJU'S (2020-23)
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
Initial v.s. Revised
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Root of the problem
Students' willingness to participate was the bottleneck
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
Initial v.s. Revised
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Root of the problem
Students' willingness to participate was the bottleneck
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
Initial v.s. Revised
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Root of the problem
Students' willingness to participate was the bottleneck
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
Initial v.s. Revised
Booked vs Attended Rate
Average Watch Time
58%
32%
77%
65%
A customer-backward flow designed around intrinsic motivations.
Root of the problem
Students' willingness to participate was the bottleneck
Solution Strategy
Grounded in intrinsic motivations, we decoded 'play' to design meaningful product solutions.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Spearheaded the design turnaround of BYJU'S Classes, transforming an underperforming pilot into the company’s highest revenue-generating business unit within 12 months.
Increased average watch time by ~33%↑ by re-architecting the live-class user journey for 100,000+ active students.
Scaled a 4-product ecosystem to support 4,000 daily classes, managing the end-to-end design strategy through the high-pressure pandemic period.
If I had to pick just one, this is it.
Director of Product Design (Synchronous Products), BYJU'S (2020-23)
Led Design for the World’s Largest Remote Tuition Platform.
Spearheaded the design turnaround of BYJU'S Classes, transforming an underperforming pilot into the company’s highest revenue-generating business unit within 12 months.
Increased average watch time by ~33%↑ by re-architecting the live-class user journey for 100,000+ active students.
Scaled a 4-product ecosystem to support 4,000 daily classes, managing the end-to-end design strategy through the high-pressure pandemic period.
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Other Design Projects
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Other Design Projects
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. Web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
An AI Screening Tool for Diagnosing Complex Disease
Turning Algorithms into a Preventive Health Brand Trusted by Doctors and Early Adopters.
Drove two hospital-level partnerships
Converted 100 early adopters, including celebrities during PMF
Successfully raised pre-seed funding
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Where I'm At With AI
I use AI for research, synthesis, generative work and automation, the way most of us do now. I test new tools as soon as I sense they might matter. I'm not chasing every release, but I'm not sitting back either. It's become a real knowledge partner, one I keep testing and pushing.
Ideation
Synthesis
Summarisation
Clustering
Prototyping
Information Architecture
Productivity Tools
Building Games
UX Writing
Design Critique
Heuristics
Accessibility
Feature Prioritisation
PRDs
Moodboards
Illustrations
Mockups
Microcopy
Storytelling
Localisation
Translation
Documentation
Data Analysis
Visualization
Pattern Detection
Automation
Concept Art
Infographics
Diagrams
Mind Maps
Where I'm At With AI
I use AI for research, synthesis, generative work and automation, the way most of us do now. I test new tools as soon as I sense they might matter. I'm not chasing every release, but I'm not sitting back either. It's become a real knowledge partner, one I keep testing and pushing.
Ideation
Synthesis
Summarisation
Clustering
Prototyping
Information Architecture
Productivity Tools
Building Games
UX Writing
Design Critique
Heuristics
Accessibility
Feature Prioritisation
PRDs
Moodboards
Illustrations
Mockups
Microcopy
Storytelling
Localisation
Translation
Documentation
Data Analysis
Visualization
Pattern Detection
Automation
Concept Art
Infographics
Diagrams
Mind Maps
The Art of Storytelling
The Art of Storytelling
Narrative storytelling is where I've built my craft as a designer. Every project I've taken on is proof of the same instinct: explore, experiment, create something original, and push the craft further. This was never art for art's sake. I was chasing innovation, and that's the thread that runs through all my work.
Narrative storytelling is where I've built my craft as a designer. Every project I've taken on is proof of the same instinct: explore, experiment, create something original, and push the craft further. This was never art for art's sake. I was chasing innovation, and that's the thread that runs through all my work.
